For decades we have been frustrated in seeing quality Bronco gear on the sidelines that was not available through stores for us to purchase. In late 2020, after seeing the Broncos participate in MACtion, we noticed the football staff wearing some great looking Bronco gear that we couldn't buy. We decided to start a petition. This petition was initially meant to promote the Ghost Bronco logo which was only used by the football team. We wanted to see the popular and nationally recognized Ghost Bronco the logo used across WMU athletics and have great gear available to us using that logo.
In 2021, we learned that WMU was silently going through a visual identity change. We noticed a surge in petition signatures and increased activity on social media. Our original movement to expand the use of Ghost Bronco turned into a movement to save Ghost Bronco.
We have learned that the department of marketing and communications at WMU was planning to eliminate the Ghost Bronco in favor of a Brown circle with a yellow W. They had modified the popular Ghost Bronco logo into a logo that has hair highlights (frosted tips) a closed border and flipped right to make it look like a cheap elementary school logo. Along with this logo change, the school was looking to eliminate the Vegas Gold and Black from the color palate in favor of Yellow and Gray. This was both eliminating our identity as Broncos along with reversing the color scheme to something from the 1970s.
We have participated in a number of media interviews since the news of this rebranding has been made public. We have curated a list of stories affiliated with this atrocity here: wmughostbronco | Linktree
We were able to obtain Ghost Bronco sideline gear that has never been made available to the public. We hope that the success of this store will allow us to take the profits and invest in scholarships for WMU students.
Ghost Bronco Origins
The Ghost Bronco logo as we know it was created in 2013 by WMU Football Equipment Manager Taylor Jorgensen. During that season, then Head Coach P.J. Fleck asked Taylor to modernize the helmet. Taylor came back with a modified Bronco that we know as Ghost Bronco. Coach Fleck asked that the Ghost Bronco logo to be put on everything associated with the WMU football program. Since then, it has been the most popular and recognizable logo in WMU history.
Learn more about the evolution of WMU Football's uniforms here: The Bronco look: Western Michigan football uniforms have undergone big changes - mlive.com
We hope that you will join the fight with us against the WMU rebranding and the robbery of our identity as Broncos. If you wish to get involved, please sign our petition and fill out the email form below. We are always open to feedback (unlike the WMU administration).
Follow us on social media outlets using the handle @wmughostbronco